Young Money Entertainment president and Wayne’s manager Mack Maine says clearing that many samples “was a frigging nightmare.” If it was up to him, he adds, all of Wayne’s estimated 29 mixtapes would be available to streaming, but “It’s a very tedious process. Of the 21 tracks on the recording, all but two included samples - most of them instrumentals pulled from popular songs from 2009, including Billboard Hot 100 top 10 singles “I Gotta Feeling” from the Black Eyed Peas and David Guetta’s “Sexy Bitch.” The first mixtape to hit major streaming platforms during the pandemic was Republic artist and mixtape king Lil Wayne’s 2009 No Ceilings, a longtime fan favorite, in August 2020. Mannis-Gardner says Republic Records president and COO Avery Lipman was “one of the geniuses who thought of the idea” to begin rolling out decade-old tapes, as a way to keep fans engaged and create sources of income for artists and labels during an unprecedented dip in the live music industry. That represents 38 million on-demand U.S. within its first week, according to MRC Data. 5 on the Billboard 200 chart, selling slightly over 38,500 equivalent album units in the U.S. Something For Thee Hotties, released this year by 1501 Certified Entertainment and 300 Entertainment, debuted at No.
“I was given five working days and I was like, ‘Oh, my goodness, could you have given me more time?’ And they’re like, ‘We’re sorry, but we know you can do it.’ And we did.” Mannis-Gardner, often referred to as the Sample Clearance Queen, did the licensing work for Miller’s Faces, Weezy’s No Ceilings, Minaj’s Beam Me Up Scotty, Drake’s compilation album, Care Package, and Megan’s Something For Thee Hotties, the latter of which required a quick turnaround. She knows “because I went through the hell of clearing it,” she notes with a laugh. “You have to crunch a lot of numbers budget wise and then make sure that everyone is going to make money,” Mannis-Gardner says. Licensing the samples and interpolations isn’t easy, though – especially in a way that everyone can benefit.
MAC MILLER YOUTUBE MIX MAC
Lil Wayne’s No Ceilings and Minaj’s Beam Me Up have so far generated $800,000 and $462,000 in revenue, respectively, Billboard estimates, while Mac Miller’s Faces brought in $2.1 million - about $1.5 million of that from vinyl records. Mixtapes, which traditionally live rent-free on distribution platforms like DatPiff, Hotnewhiphop and YouTube, can become a goldmine for artists, copyright holders, labels, songwriters and producers once the samples they contain are licensed and subsequently made available on streaming services. “A lot of these artists and labels were thinking, how can we earn revenue?” “This all started during COVID last year where artists were not delivering new material,” says Mannis-Gardner, CEO of DMG Clearances. Ryan Cullen, owner and engineer at Annapolis Audio Lab, did an amazing job pulling it all together as co-producer of the project (and percussionist).FKA Twigs Announces New Mixtape 'Caprisongs' Featuring The Weeknd, Daniel Caesar, Jorja Smith & More
Topher Sisson brings his magic to acoustic and electric guitars as does Ahren Buchheister, who also adds accordion, melodica, dobro, and pedal steel to the mix (a man of many talents). Meg Murray and Dan Haas perform beautiful backing vocals, Tim Stanley (trumpet) and Jennifer Krupa (trombone) coming in with the horn section, and Erin Snedecor adds the gorgeous and mournful cello parts.
Larry Melton (bass) and Brad Kimes (drums) are the rock-solid rhythm section with Ryan Cullen coming out from behind the mixing board to make a cameo appearance on drums for “Little Napoleon”. They helped to make this my favorite recording to date and I just want to give them a little shout out: I feel lucky to have been able to work with some of the finest musicians in the area on this project. The feels may veer from Delta blues to a ballad or a shuffle, but it's all Americana-influenced tales gathered from family lore, personal experience, modern society, and political turmoil. Ultimately, as the title suggests, this is a collection of stories.
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